Michaela Papaleo is a recent Monash Graduate of Communication Design. From a background in painting and drawing, she is passionate about combining hand-drawn and digital design to create bold and bright branding. Through studying Communication Design at Monash Michaela has employed skills learnt in various areas of design, such as product, packaging, branding and website design. For her CDS3002 activation project she created a promotional campaign for improving sleep to improve lifestyle in 20 - 30 year old demographic. The campaign was supported by an App, Posters and Promotional Merchandise.
Sleep Equals Logo
The stacked Sleep Equals logo is simple and bold, appealing to the target demographic as it stands out with its modern and youthful aesthetic.
The focal point of this logo is the elongated E, this was done to create an = sign in the negative space. This also allowed for both words to be even lengths, creating a balanced stacked logo.
Sleep Equals App
The App is the primary collateral of the campaign, all other collateral for the campaign should lead to the promotion and user downloading the app. The app follows the overall sleep equals aesthetic with the use of various gradients, types and curved lines seen on the various pages of the app.
Sleep Equals Posters
Posters were created for the promotion of the Sleep Equals app. The posters utilise bold statements such as ‘Better Sleep = Better ... ‘ and ‘More Sleep = More... ‘. This captures the target demographics’ attention to then look closer into the poster. Also, posing the question what does better or more sleep equal?
Sleep Equals Stickers
Stickers are apart of the promotional merchandise for the Sleep Equals Campaign, these would be present at public events such as O - Week at universities or Health and Wellness EXPO's.
Sleep Equals Tote Bags
Tote Bags are apart of the promotional merchandise for the Sleep Equals Campaign, these would be present at public events such as O - Week at universities or Health and Wellness EXPO's.
Sleep Equals Banners
Banners are apart of the promotional merchandise for the Sleep Equals Campaign, these would be present at public events such as O - Week at universities or Health and Wellness EXPO's.
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