Yuxin Song

This is one of DRK’s activities about overload kids, and we asked the audience when they think it is an excellent time to start overload kids. Most people choose about three years old, hoping the child can win at the starting line. Only a few people choose to decide according to the child’s aptitude, let the child choose and grow up healthily.

This is part of DRK’s overload kids activity, which asks viewers how they can help children grow. 90% of them chose to let their children get good grades and develop more talents, and only 10% thought that children should establish a good outlook on life and values and let children exercise more and have healthy bodies. Take part in practical activities after studying to cultivate practical ability. The National College Entrance Examination is the ultimate goal in China. If the college entrance examination score is high, they can enter the critical university to achieve class leapfrog. Many parents are reluctant to accept that they have to go to vocational schools if their grades are low.

This is the folded brochure, which tells the overload kids through four short stories. The first is when the mother hits the child for the first time, but the child says to the mother, “ I love you. The second story is that although the parents immigrated to the United States with their children, they still could not escape from the overload kids. The third is the BBC documentary, Chinese teachers go to teach in a British middle school, the collision between exam-oriented education and Western education. The fourth is the China Haidian mother for children to go to school to pay much energy.

This poster is a transformation from a T-shirt, and the poster can play the role of publicity. The chickens in the picture represent children running hard under the pressure of their parents. Because the chicken ran too slowly, a pair of big hands let the stragglers rush to the front. I want to tell parents that every child is unique and does not oppress their children’s nature and growth.

The stickers and bags use the same logo, with overloaded fonts superimposed on the child to create the impression of crushing the child. The font colors were changed from cyan and black to black and yellow. The sticker background color was changed to the same background color as the poster to fit the theme and appeal.

The stickers and bags use the same logo, with overloaded fonts superimposed on the child to create the impression of crushing the child. The font colors were changed from cyan and black to black and yellow. The sticker background color was changed to the same background color as the poster to fit the theme and appeal.