Hi, I'm Michala! I'm a soon-to-be Communication Design graduate based in Melbourne. My design interests include motion design, illustration and brand identity. I am continuing studying a Bachelor of Business, majoring in marketing, and combining these two degrees has evoked an interest in the psychology of advertising and the way we engage with modern methods, which has inspired my 'Activation' campaign.
Pop-Up Poster
This poster represents the imposition of advertising in the 21st century. The layered pop-ups aim to highlight the bombardment of modern advertising methods, and the way it distracts from and clouds our lives, values, personalities and interests.
'Modern Advertising Digital Banner'
The fast-moving layered pop-ups aim to highlight the bombardment of modern advertising methods, and the interruption that it creates in our daily lives.
Through my research into its impact, I found that those I interviewed were often unaware of many of their interactions with modern advertising. We are often drawn in by companies and brands, promising to improve our lives and social perception. Peaceful and calming scenes, interrupted by garish pop-ups, remind us of the ever-present nature of advertising today.
These stickers were designed to grab the attention of passersby, using irony as a reminder of the incessant nature of advertising and engaging viewers through the use of bright colour and familiar imagery.
Michala Jean, Pop-Up Poster
Michala Jean, 'Modern Advertising Digital Banner'
Michala Jean, 'The Imposition of Modern Advertising'
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
