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Monash Art, Design and Architecture Student Exhibition 2022

Liyan (Shirley) Xu

As a designer, my quest is to bridge the gap between view and understanding, consider the connotation and thought of design while being visually striking and aesthetically pleasing, and give life to my work.

Love Yourself

The project Love Yourself is to respond to the global challenge of young girls' health issues (mental, physical) due to negative body image. The project explores the possibilities of visual storytelling art in promoting young girls' self-acceptance and developing a positive body image.
Love Yourself aims to open a dialogue between the narrator and the reader through images, evoke an emotional response and transmitting ideas in a subtle way. The purpose is to change the negative relationship between young girls and their appearance, help them regain a positive body image.
The project consist of a high-fidelity graphic storybook called The Story of Me and My Body and a desk calendar.

HELLO 2022

The project aims to explore the possibilities of visual art in promoting young girls' self-acceptance and developing a positive body image.
The calendar combines 12 positive affirmations with illustrations. These affirmations are bold and powerful that help turns their minds in a different direction, changing the way they think and feel about their bodies.

SAYUNA

The SAYUNA packages a range of diverse products made from organic fruits and vegetables. This brand is launching a new range of products scheduled to launch in Australia in 2024.
As a designer, I designed the package & label surface for two products, Blueberry Jam and Popcorn, a stylescape to showcase a visual identity application, and a related motion graphic for broadcast and social media. The overall design is young, health-conscious, ethical and stylish.
Play

'I AM N'

"I AM N is a young and affordable beauty brand, their target customers are women aged 18 to 25 who love beauty. This time they have launched a new lipstick collection with rich and bold colour.

The following is a lipstick commercial I designed for the I am N beauty brand. The animation is light and fast paced, and the colours are bright and vibrant, so I hope the audience can feel the youthfulness and vitality of the brand."

View full video at www.youtube.com/watch?v=Nl5CUBgVdCA

Young Lady of Troy

Young Lady of Troy is an 2D animation that I developed with my friend, it has very exciting chase and action scenes.
The overall painting style is very infectious futuristic, cyberpunk style. We did a lot of pre-production work to make the animation smoothly, including: Concept drawings, Roughs, Characters Design , Models, Storyboard...my job is character design, environment design and final editing.

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