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Monash Art, Design and Architecture Student Exhibition 2022

Liwei (Shawn) Hou

I’m a designer and animator who can help you build your branding, packaging, and other materials you need for marketing promotion. Based on the working experiences I had in advertising agencies domestic and oversea, I can easily follow market trends and catch the hot spot turn into my design works.

SAYUNA Branding & Package Design

SAYUNA is an Australian healthy food brand. The project is helping the company build it’s brand image including brand style, package design, business card design, and branding motion graphic. Through the use of simple color combinations to show the brand healthy, pure and young brand image. Orange and almond shapes are embedded in the design to highlight the different product features of the brand.
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'Kid’s Playground'

This is a viral 3D project using Cinema 4D. The purpose of this project is to design an imaginative children's toy using 3D modelling and simple animation. In the colour selection used some relatively bright colours, the purpose is to attract the attention of children. Meanwhile, the inspiration of the whole project comes from the book of Flying House, hoping to arouse the imagination of children through a flying house.

View full video at www.youtube.com/watch?v=ug2sPDcFWtM
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'3D Animation Sequence'

This is an entire animation sequence. Present three types of animations, combined with a previously created walk-cycle in the middle of the sequence. Also interaction with an object and environment. This project requires restoring the walking movements of humans as much as possible, and at the same time, it needs to connect walking with the other two movements gently. Therefore, multiple keyframes are used in the design of animation, and the coordination of the movements of various parts of the body of the model on the keyframes is emphasised.

View full video at www.youtube.com/watch?v=PqFxN3YchHY

3D Modelling Coffee Machine & Chess

This project hopes to create a leisurely coffee atmosphere in the afternoon by 3D Modelling techniques. The coffee machine is based on the real Nespresso capsule coffee machine, mainly through the lighting and material effects to highlight the texture of the coffee machine. The desk lamp on the side is metal material, in the process of design mainly through multi-angle lighting to highlight the feeling of metal. In addition, the small chess set is made of wood, so in this project, three objects of different materials are displayed together, which requires extremely high adjustment of lighting.

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