Adrienne Aw

My campaign 'MindArt' is centered on encouraging and inspiring people to explore the world of art as a means of relaxation, self-discovery, and improving their emotional
and mental well-being. By tapping into their creative sides, individuals can find a healthy and enjoyable way to cope with their emotions and express themselves more fully. Talking about your internal struggles and managing them can be difficult at times so why not draw it out and express it through art? I wanted to create something that would allow people to share their art and to express themselves freely.

This is a series of posters to promote the MindArt campaign in public space. The posters feature a different illustration to match the accompanying MindArt slogans. The visual aesthetic is vibrant and colourful that is matched with a black and white illustration which creates a contrast that makes the poster stand out.

The campaign delivered an art kit that consisted of a series of art tasks that aid in creative expression, stickers and a tote bag used as packaging for the kit. The tote bag is convenient as you can carry it anywhere and do the art kit tasks.

Public wall art and posters for people to draw, paint, doodle on, etc. encouraging individuals to express themselves freely.

Before the capaign, I had to create a research kit to gather research for my campaign. Participants were given these kits that consisted of a series of questions and tasks to seek the understanding of participants' emotions and stresses and the art they create. The intention of the research kit was to learn about the effects of using art to express themselves and to understand their mind what goes through their mind when they are using creative expression to manage stress.

A series of illustrations done my me throughout my elective.