Bee Hill

CYCLE FOR EVERY CYCLE (CFEC) is a campaign designed to educate and advocate for better menstrual healthcare. Through educational and exercise-focused events, (with a highlight charity biking event,) participants are invited to learn about the female reproductive system in an approachable and readily applicable manner.

The poster series for the campaign focused on creating provocative typographic posters, inviting an audience to consider their relationship to their period that they may have previously accepted as “normal”. This is paired with a set of call-to-action posters that inform the viewer of the campaign and how to involve oneself.

The Period Healthcare Research Kit is a cultural probe for gathering data about the social, financial and emotional burden surrounding periods and period stigma. The foremost design goal was approachability; the colourful layered design of the DRK reduces apprehension, and a mix of serious and entertaining activities incorporate play into the task.

This DRK served to guide the Cycle For Every Cycle campaign, by identifying areas of period care that are more accessible to the largest group of people, (namely exercise and hormone cycles,) in order to provide greater access to education about female health care and menstruation, and raise support for those experiencing period poverty.

The CYCLE FOR EVERY CYCLE website focuses primarily as a hub for information for users. Whether users are looking for educational resources to assist them better understand menstruation, or for information on the campaign and how to support the cause, there is plenty to learn about.

The event wayfinding Is a series of non-permanent structures for the charity bicycling event ran by CFEC. These include an information board, a starting gantry, and kilometre markers.

OZ Magazine: This Is Us is a conceptual retrospective exhibition for the State Library of Victoria of OZ Magazine. The proposed exhibition is a celebration of Australian (counter)culture and independant print magazines, using the homonyms of “OZ”, “Aus” and “us” to prompt the audience to consider what Australian culture truly means to them and challenge preconcieved notions of what Australian society is. The visual aesthetic is evocative of newspapers and lithographic print media, utilizing halftones instead of digital gradients. All physical invitations were printed using a riso printer.

Tasked with designing a book that flows through a series of diverging topics and is reflexive, self-referencial, ‘Surmise Makes Up The Rest” is a book that toys with the connections between the book and the body. By associating different aspects of books and bookmaking with the senses, the book attempts to connect with the reader through more than just the eyes.