Sally (Lam) Tran

I’m Sally, a Communication Design student with a passion for art direction, visual storytelling, and the creative process of graphic design. My final project for 'Activation,' titled Dear Generation, is deeply personal and reflects something I believe resonates with many. Dear Generation goes beyond design; it’s a message I’ve long wanted to share. The campaign aims to bridge generations, encouraging connection as humans first, beyond traditions or values that often divide us. As I continue to learn and grow, I strive to create designs that not only stand out but also connect with people on a deeper, emotional level.

Dear Generation: The Wall Between Us Card Deck

The Card Deck featuring three unique editions - Family, Memory Lane, and Forgiveness Edition. Each deck invites players to embrace vulnerability and strengthen relationships. With its charming design and engaging prompts, this deck makes it easy to break down barriers and foster understanding, one card at a time.

Dear Generation Campaign - Posters

The Walls Between Us poster series poses thoughtful questions inspired by the campaign, sparking reflection on emotional barriers across generations. Each poster invites viewers to consider how vulnerability, trust, and connection shape their relationships with family, friends, and themselves. Through these questions, the series encourages open dialogue and empathy, bridging gaps and fostering understanding.

Ubu Films Exhibition - Brochure

The exhibition identity embodies the rebellious spirit of UBU Films. Featuring a fragmented film frame logo, the design invites audiences to embrace chaos and abstraction, encouraging exploration of film as an unfiltered expression of creativity.

Ubu Films Exhibition - Tickets

In his youth, in her beauty - Book Illustration

In His Youth, In Her Beauty by Jiu Yuexi is a captivating tale of love and life, illustrated in this piece that captures the essence of its two main characters during one of my favorite moments in the story. The illustration portrays the emotions that intertwine their lives, reflecting the depth of their journey together.

Late Sleepers Club - Cafe Brand Identity

Late Sleepers Club is a cozy late-night café for night owls craving a welcoming spot to work or unwind with coffee and dessert. Featuring a bold serif logo with a playful coffee cup mascot in pajamas, embodying the joy of late-night indulgence. The visual designed for young adults seeking a unique, nighttime escape.

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