Samantha Ma

I’m currently pursuing a double degree in Design and Business. I enjoy live drawing in my spare time, especially with traditional mediums such as charcoal. Moving between Hong Kong and Australia from a very young age, I was also able to experience many cultures and lifestyles. I’m interested in developing my knowledge and understanding the foundations of user interface and experience design, striving to produce meaningful work in my projects.

Instruction - Booklet

For this project, I designed an instruction booklet and a charades card game for children aged 8-10 years old. My goal was to teach children how to stay safe in general in a fun and memorable way. My mascot, “Safety Squish”, was created to help children have a personalised contextual learning experience.

Instruction - Charade Cards

The pairing of charade cards to the Instruction booklet serves as a way for children to practice active recalling throughout the activity. This allows for the the learning experience to be more fun and memorable.

Activation - GradWell website

The GradWell website provides post-graduate students with tools and support. GradWell also acts as a community in an all-in-one digital platform, featuring a friendly and helpful sign-up process.

Activation - Sign up page

Upon scanning the QR codes on the poster series, students can sign up to GradWell and also receive a “Goodie bag” as an incentive.

Activation - GradWell Poster Series

These posters are designed to work together in order to inspire students who are getting closer to graduation. The posters speak to university students, recent graduates or any student that is in need of academic support. Scanning the QR code takes them to a sign up page for a website I designed - GradWell.

UX/UI - BubbleFlo

I created BubbleFlo to help women everywhere understand more about their periods and take care of their health better. I aim to help women ultimately make smarter choices about their menstrual health by making tracking fun and easy.

Click to view walkthrough of BubbleFlo.

[View full video here]

Explore more

View all