Joseph Petrowski

I'm Joseph, a Design / Business double degree student, I specialise in Communication design and major in Marketing. I’m a designer with a particular passion for identity, print and digital design.

I aim to design thoughtfully, creating outcomes that leave a positive impact on those who interact with them. Throughout university, I have learned to be versatile in my design language. I am open to designing in different ways, going outside of my comfort level. Discovering this through collaboration in studios and through solo work throughout my time at university. I strive to continue to learn new design skills and implement them into my professional career.

the VAPELESS FUTURE

The Vapeless Future is an anti-vaping campaign designed to initiate a conversation between young adults about their vaping habits. The design was carried out following a strong research phase utilising a design research kit (DRK) to gain key statistics about the target demographic and how they perceive vaping and if they vape themselves. From this research, a contrasting design language was created.

Brochure Booklet, the VAPELESS FUTURE

The brochure booklet gives the audience a glimpse into the implications of vaping. It examines different aspects of the negatives, coupled with a healthier alternative — an activity, emotion, feeling, or choice that would be better than having a vape. The final pages give the reader direct contact with the various media of the campaign for those seeking to help themselves or a person they know.

Poster Series, the VAPELESS FUTURE

The style choice of the healthier alternatives are to create impact. Outlining vaping as monochromatic and alternatives as colourful and bold. This visual design language was used throughout the project, it intertwines with the language choices that are bold and sometimes colloquial.

Melbourne Cinémathèque

This Melbourne Cinémathèque 2025 project creates an identity that is influenced by the projection of light in Cinema. The identity captures moments of movement created through shadow and light, creating a 3rd dimension on a flat application. The identity relies heavily on the core image of a motorcycle, a running person, a horse galloping and a little girl on a chase. All moving forward and along a plane (the ground) that follows through the applications of this identity. These planes of colour and folds hold a hierarchy for text to sit on.

Title Screens, Melbourne Cinémathèque

Utilising interchangeable colour from images of the films being shown. The identity can be shifted and changed accordingly. The core identity utilises a range of oranges, spanning from light to dark as well as many tones of flat greys. Overall creating a cohesive identity.

Calendar, Melbourne Cinémathèque

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