Amaia Gonzalez

Hi, I’m Amaia. I am a communication designer who believes in the value of design as a powerful tool for problem-solving and driving change. With a keen interest in identity, print and motion design, I aspire to create bold visuals that ignite conversation. My featured project, Her Move, explores the world of women’s sports, a topic I am passionate about, and aims to bring visibility to their achievements and stories.

"Her Move" advertisement poster series

"Her Move" elevates the visibility of women in sports. Featuring powerful athlete highlights and impactful calls to action, the poster showcases female athletes in their element, inviting the community to engage with and support women’s sports while fostering awareness and connection.

"Her Move" Athlete Trading Cards

"Her Move" trading cards celebrate female athletes, fostering community and knowledge about their achievements. Each card highlights a different athlete, promoting familiarity and encouraging discussions around women's sports. These cards aim to educate and connect fans, strengthening support for women's athletics and showcasing the talent within the community.

"Her Move" - Social Media Campaign

The "Her Move" social media campaign features bold, visually cohesive posts designed to match the campaign’s strong identity. Using eye-catching typography, athlete-centered graphics, and the signature campaign colours, each post draws viewers in with an energetic yet polished look.

Design Turns Orange - Alice Rawsthorn Publication Design

A 20 page publication designed in relation to a short text written by critic Alice Rawsthorn. Featuring all unique illustrations, the design thoughtfully complements and elevates Rawsthorn’s insights, providing a visually engaging interpretation of her ideas.

The Colour Violet - A Short Animation

[View full video here]

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