Samaa Almusallam

The Meal is a short comedy and my second ever animation. It starts with a person trying to cook a meal, but things take an unexpected turn. This frame-by-frame animation has a cartoonish style and high-contrast colour palette, with warm colours for energetic scenes. It was created using a digital drawing pad in Adobe Illustrator and Animate, following the principles of animation.

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This motion graphic is based on a quote derived from An Experiment in Criticism (1961) by C.S. Lewis, which is about reading and has a reflective, poetic tone. I tried to capture this atmosphere using simple illustrations stylised by rough strokes and a cool colour palette. The visuals were based on my interpretation of the text’s ideas, which are a mix of literal and abstract. The final outcome conveys the calm tone and encourages self-reflection.

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This publication was created based on Alice Rawsthorn’s Instagram post about a designer. The publication had to be visually engaging and balanced. However, the challenge was to create an original visual language matching the designer’s aesthetic, with limited use of external images. I chose Lucienne Day, well-known for her uniquely designed textile patterns. I designed my visuals inspired by Day’s works, thus, I created my own patterns and a fabric-like texture. I divided the excerpted text into paragraphs and set them in a modern, clean font, with a simple hierarchy.

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This motion graphic aims to educate children about the marketing tactics used by supermarkets and food manufacturers to disguise unhealthy foods. It was designed for the Little Food Festival, a festival for children that is centred around the food system. I approached this project with a whimsical, childlike illustration style, paired with a vibrant colour palette. To further compel children, I captured the child characters as food detectives, who are happy and healthy.

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This poster series is part of a social campaign to raise awareness about doom scrolling and reduce screen time, with teenagers and young adults as the main audience. The design follows a clean, modern approach and uses vibrant colours to compel passers-by to pay attention to the posters’ content. The audience is addressed with sarcastic messages reflecting on their scrolling habits in a self-talk monologue.

This illustration-based banner is designed to promote the city of Riyadh. The design is minimalist, featuring a depiction of a landmark, using contrasting colours and modern typography. The building is Al Faisaliah Tower, a well-known architectural landmark and a synonym for the city.