My design practice encompasses brand visuals, motion graphics, and hand-drawn animation, with the core philosophy of "making design more human and meaningful." I believe every design should respond to the issues of our time—whether it's sustainable development, cultural integration, or emotional resonance within people. Through continuous research, experimentation, and reflection, I hope to make design a medium connecting people, society, and the future.
CupCompass
In the fast-paced city life, people are often caught up in the pressure of time and efficiency, and a cup of coffee becomes a ritual for them to catch their breath. CupCompass, with its core concept of "global city flavors," combines the daily ritual of coffee with the city, allowing people to enjoy the flavors of global cities while drinking coffee.
Through My Own Eyes
In this age surrounded by comparison and anxiety, I hope to use this animation to invite viewers to "see through their own eyes" and rediscover their neglected self-worth. It is both a story of self-healing and an encouragement—reminding people that true power comes from understanding and accepting themselves.
With a calm announcement, the audience is drawn into a world shrouded in mist. "Lost in Mist," themed around "people trapped in secrets and memories," uses black, white, and gray tones, along with symbolic red light, to create a tense and ambiguous visual atmosphere.
Targeting platforms like Instagram, the ads primarily feature motion graphics**, combining color schemes and rhythmic effects to guide viewers to understand the brand's emotional value within seconds.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
