Ashleigh Rayner

The Yarra Riverkeeper Association is a not-for-profit organisation that advocates for and protects the waterway that is the Yarra River. With this hypothetical rebrand, I aimed to create an identity which is soft and inviting, creating a sense of openness and inclusion, as the association thrives on being ‘community first’. With silhouettes of the graphic elements of leaves and fish, the logo enhances the YRK’s essence.

The Yarra Riverkeeper Association is a not-for-profit organisation that advocates for and protects the waterway that is the Yarra River. With this hypothetical rebrand, I aimed to create an identity which is soft and inviting, creating a sense of openness and inclusion, as the association thrives on being ‘community first’. This is a Brand Guidelines document, containing critical information regarding the rebrand of the organisation.

This project was to create a deliverable that benefits and improves a chosen not-for-profit organisation. The Yarra Riverkeeper Association needed system which helps the public to access all the incredible depth of information that the organisation already has. These signs along the river contain a selection of QR codes which takes the audience to the appropriate page on their existing website. The use of QR codes create a sustainable cost-effective resource, as the maintenance of new information will only need to be adapted on the association’s website.

This project was to create a deliverable that benefits and improves a chosen not-for-profit organisation. The Yarra Riverkeeper Association needed system which helps the public to access all the incredible depth of information that the organisation already has. These signs along the river contain a selection of QR codes which takes the audience to the appropriate page on their existing website. The use of QR codes create a sustainable cost-effective resource, as the maintenance of new information will only need to be adapted on the association’s website.

This project was to create a deliverable that benefits and improves a chosen not-for-profit organisation. The Yarra Riverkeeper Association needed system which helps the public to access all the incredible depth of information that the organisation already has. These signs along the river contain a selection of QR codes which takes the audience to the appropriate page on their existing website. The use of QR codes create a sustainable cost-effective resource, as the maintenance of new information will only need to be adapted on the association’s website.