Ashley Scott
Hey - Ashley here! I love working on strategy-driven branding and identity design, always looking to approach projects with creative, outside-the-box solutions. My 'Contact Zone' studio facilitated a place for us to embrace new ways of thinking, understanding and sharing, to provide learning and positive change in the world. I approached this project through a campaign-based outcome which encourages meaningful social interactions within the everyday, in the spaces and settings where they may otherwise be overlooked or forgotten.

WE NEED TO (TALK) CONVERSATION BOX

We Need To (Talk) focuses on facilitating deeper, more vulnerable and meaningful conversations in everyday settings. The conversation box is designed to be installed in places commonly used by people (parks, cafe's, universities etc.), where meaningful social interaction may not always be the go-to. Upon pressing the button, the box dispenses a small card with a phrase or question, which may be used to make initiating these conversations easier. The typographic identity reflects the many forms these types of conversations may take, and the subtle nuances behind what 'talking' really means.

WE NEED TO (TALK) - CONVERSATION CARDS

The conversation cards have been designed to facilitate meaningful, thought-provoking and mutually vulnerable conversations. I see conversation as a vehicle for change; speaking about topics that truly matter, helps to break down social stigmas and in turn drive change and understanding. The cards are approachable yet intriguing, carrying over typographic elements from the overarching identity.

WE NEED TO (TALK) - CAMPAIGN POSTERS

The campaign posters have been designed to spread awareness about the importance of engaging in meaningful conversations within the everyday. 'Talking about the weather' is a metaphor used throughout the campaign to reference those conversations that really just don't mean much. The idea is to encourage less of these, and more of the conversations that do.

WE NEED TO (TALK) - CAMPAIGN BILLBOARD

The billboard aims to promote the campaign, giving rise to curiosity, resonation and a desire and willingness to engage. Through searching the campaigns name/phrase online, viewers are directed to the We Need To (Talk) website which outlines the locations of all conversation boxes local to them, making active participation accessible.

MELBOURNE CINEMATHEQUE

The Melbourne Cinémathèque required an innovative approach to an identity for their upcoming 2022 film season. My outcome was inspired by the array of typefaces used in opening title sequences of films throughout history, focusing especially on how the personality and feel of a film can be so strongly conveyed through the choice and use of type. My final identity took elements from classic film typefaces to form a unique, dynamic representation of the diverse nature of films shown at the Melbourne Cinémathèque.

THE OLIVE CLUB - MENUS

The Olive Club is a fictional London-based martini and olive bar, dedicated to serving food and drinks made from or with olives. The bar is classy and luxurious with elegant decor and an exclusive feel. Its identity references an old fashioned, high society era but is presented in a contemporary, upbeat style.
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