I’m an Australian illustrator, motion designer and photographer based in Melbourne with a passion for brand identity, print publication, research and animation. I want to express my feelings rather than illustrate them. Different mediums allow me to express different ideas. I do not just sit around and design all day, I fall in love all over again with each new project.
Hometown
A photo collection based on my hometown Mount Eliza, Melbourne. The still images and their subtle blue and white tones attempt to relay the concept of obsolescence. The objects and places that you observe remain apart of our world but are forgotten.
Neon Lights
A photo book, which documents the beauty of Melbourne at night. The collection portrays a celebration of cafes, restaurants, bars, carparks, alleyways and more in the city of Melbourne. From five hours of walking down streets and talking to shop owners, I was able to learn and meet so many amazing people and places. Not only was the city’s various unique and wonderful neon lights a main attraction, the people who own these lights are what make Melbourne a vibrant destination.
Make the switch
The campaign intends to encourage awareness and action against compulsive eating and food addiction. As a result, we can replace behaviours towards a lifestyle filled with poor food choices that ultimately reinforce unhealthy eating and attack our health negatively. The objective is to present information in a friendly and concise way and equip audience with knowledge and get them questioning their own eating habits about whether they are healthy or not.
How healthy are you?
The design research kit asks a series of questions about your eating and water intake. Unhealthy eating has not only formed part of a negative routine in our lives but is a serious issue in health. It was important to represent this situation by keeping the DRK design professional, minimalistic and clean.
Unlimited Wishes
This is a creative and fun animation, which narrates a story about a boy stuck in school with a wild imagination. He has the superpower of unlimited wishes. He can wish for anything, anywhere, at any time.
Stop the waste
Project ‘Stop the waste’ is what its name suggests! An explainer video drawing out on the serious issue of global food waste. It uses animations to further explain to audiences about what food waste is, its impact, and educates young viewers about adopting STEM (Science, Technology, Engineering and Mathematical) methods to decrease the amount waste going around.
Benjamin Lay, Hometown
Benjamin Lay, Neon Lights
Benjamin Lay, Make the switch
Benjamin Lay, How healthy are you?
Benjamin Lay, Unlimited Wishes
Benjamin Lay, Stop the waste
