Brooke Trinh
Hi, I’m Brooke! I enjoy experimenting with typography, colour and photography to create clean and considered design solutions. My work extends across brand identity, editorial design, printed matter and social media content creation. The Everyday Messaging studio has allowed me to delve into my culture through the interpretation of ‘everyday’ visual communication seen within Vietnamese restaurants. This exploration inspired a brand identity for a Vietnamese street food truck ‘Bánh Lee’. Based on my dad, Leigh, this identity intends to represent both Vietnamese hawker culture and my dad’s personality.

Bánh Lee — Packaging

Bánh Lee is a Vietnamese street food truck. This identity takes on the aesthetics of Vietnamese street signage and the heavy use of graphic type.

Bánh Lee — Social Media Campaign

A pre-launch Instagram campaign for the Bánh Lee food truck. Unlike other businesses selling bánh mi, Bánh Lee differentiates itself with a social media presence designed to engage a younger audience in a contemporary setting.

Bánh Lee — Packaging

This bánh mi packaging is a contemporary take on existing packaging. Each element of the package considers the consumers experience with the product and the brand.

Bánh Lee — Street Posters

A promotional poster campaign designed to excite and entice consumers. This series intends to emulate the eclectic and almost overwhelming nature of Vietnamese street signage particularly within hawker culture.

Supper Magazine

Supper Magazine is an editorial publication that celebrates the casual affair that is, the humble dinner party. Its content and identity are inspired by conversations around the family dinner table, wine nights with friends and all things home cooking.

Lovers Only

Lovers Only is an identity for an exhibit presented by Australian-based fashion house, Romance Was Born at the State Library Victoria. The Lovers Only identity intends to encapsulate the label, their experimental approach to fashion, their commitment to craftsmanship and their love of love.
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