Cécile Robert

For this project, I asked people across different genders, ages and cultures about their knowledge and perception of blood donation. I found out time was overthrowing fear and pain as a primary factor hindering people to donate blood. As the whole donating process only takes an hour, the campaign focuses on raising awareness and depicting different ways we use as much time in our everyday life.

The campaign aims to stand out and attract people’s attention through a simple, humorous and relatable style. It invites people to question their time management and their priorities in a playful manner rather than using guilt or shame.

To broaden the audience, a set of promotional posters accompany the Instagram posts.

Snack are part of the donating experience. In this project, they are used as a way to communicate information, raise awareness and make blood donation less intimidating.

Short animation informing children about the amount of food waste in the food system and at home. It uses bright colours, playful and engaging designs to appeal to a younger audience.