Cindy Chea

SecondBite is a non-for-profit Australian food rescue organisation providing food to people across Australia. With this hypothetical rebranding of the organisation, it was essential to create a memorable, colourful, and cohesive identity. To represent SecondBite’s tone and values, the design’s typeface evokes this sense of friendliness through its round and organic form. This rebranding focuses on targeting a wide audience to educate and promote active engagement. The logo incorporates a bitten apple and arrows to represent the circular food cycle. It translates the need to rethink about food waste and recycling. It communicates how food should not become waste but fully used or eaten.

The brand guidelines document designed for SecondBite aims to visualise a rebranding that offers a strong and impactful identity. It encapsulates an approach that speaks to a larger audience from an educational perspective. The document outlines a clear and cohesive brand identity and the different possibilities for its application. It focuses on ensuring the visual representation of SecondBite is clear and effectively communicates its values and mission. The concept of the brand identity aims to be memorable, educational, and foster community engagement.

Business cards designed for the non-for-profit Australian organisation that intends to end waste and hunger in Australia. The business card designs aim to provide a stimulating visual representation of the organisation. It incorporates vibrant colours and graphics to translate the organisation’s fun and educational persona.

The rebranding of the organisation involves creating animated videos to educate and spark engagement. It communicates the importance of SecondBite’s mission. To not only provide food to Australians that experience food insecurity but ensure food is not wasted. This animation involves communicating verbally and visually, SecondBite’s values to support people and protect the environment.

This animation represents the journey of Tomato as we learn about the food system and its cycle from production to plate. This tale is intended for young audiences, to foster learning, especially about food waste. The visual design of the animation is colorful and intended to evoke a sense of fun. The animation is educational and stresses the importance of food and the environment. Music, sound effects, and voice-over is used to create this fun, vibrant atmosphere to tell the story.

This educational animation is about the smallest and rarest bear, sun bears. It follows Sunny, the sun bear and what she likes to eat and do during the day. The purpose of the animation is to educate and promote active engagement to protect these bears. Specifically, to stop people hunting them and the deforestation of their homes.