I'm Debbie Sim, a multidisciplinary designer based in Melbourne. I enjoy illustration, creating impactful brand identities and dynamic image making. But I'm always up to a good challenge!

Minor-ity Feelings

Minor-ity Feeling is a campaign aimed to bring awareness to the racism and xenophobia Asian Australians were facing during the height of the Covid-19 pandemic. My approach was to celebrate the Asian Australian community through designs that highlighted their culture, beauty and resilience. The main outcome is a poster series featuring positive images of the asian community. I wanted to remind the community as a whole that they belong here, they're not alone and that they're celebrated for who they are.
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