Dina Strangaric - MADA NOW 2021 - Art, Design and Architecture

kezdesign.net↗

I'm inspired by physical form - I love the feel of a bound document in my hand. The direction my work has taken me in over the years has huge typographic and photographic emphasis; creating unique work that resonates with ideas (whether it be a company, small business or simply a one - off theme) is greatly satisfying for me. I love working with fonts, layouts and colour and incorporating it all into an identity. Putting my technical experience and enthusiasm into my work to turn someone's vision into reality is why I love design.

Horse Rescue Australia Brand Book

A rebrand for a not-for-profit organisation known as Horse Rescue Australia (HRA). This rebrand focuses on doing justice to the dedicated community around HRA by incorporating their existing values into a brighter, more audience–friendly outcome. A faux leather A5 brand book was created with details describing how to use the typeface and colours. These were selected intentionally, in order to elevate the experience of current supporters while encouraging newer faces to get involved.

HRA Brand Book Page

A closer look at the brand book designed for HRA. The 'Who Are We' page, with formatted Azote and Azote light font as Headlines, with Halcom as the selected font for body text.

Horse Rescue Australia Brand Book Spreads

A detailed overview of two pages from the HRA Brand book. The description of font and typographic layout chosen to represent the not-for-profit organisation is presented as a two page spread.

Gazebo Design

Following the brand book, a 'Gazebo Kit' was created for members to use at local events to promote the organisation and stand out. This is a mockup of the DIY gazebo included in this kit. Members of HRA can set up their merchandise and promotional material under this gazebo.

Donation Form & Business Cards

In order for members of HRA to invite the community to consider donating, this form and complimentary business card design was created. After the details have been filled in by a new member, they receive a receipt of donation.

Merchandise Calendar

A range of merchandise will help promote HRA and is an alternate way for the organisation to collect donations. This desk calendar is an example of the kind of unique materials HRA has to offer potential supporters who aren't comfortable with donating outright. It also allows the organisation to promote themselves outside of the local event.