Hi there, I’m Duyen My Ly; if you struggle to pronounce my name, call me Amee. I have a strong interest in brand identity, packaging, publication, and illustration. My design direction is vibrant, engaging, friendly, approachable, and memorable.
The Not For Nothin’ studio brief allowed me to work on the rebrand of SecondBite – a not-for-profit organisation. The new identity focused on a new take on their ‘Ending waste, Ending hunger’ campaign motto. A list of applications were developed for promotional purposes.
Visit my site for more information and get in touch via email.
The Not For Nothin’ studio brief allowed me to work on the rebrand of SecondBite – a not-for-profit organisation. The new identity focused on a new take on their ‘Ending waste, Ending hunger’ campaign motto. A list of applications were developed for promotional purposes.
Visit my site for more information and get in touch via email.
SecondBite – Identity Showcase
SecondBite is one of Australia’s largest food rescue organizations. My concept focus on the organization’s mission, which is to eliminate food waste. The new identity for SecondBite (Not For Profit) organization is a combination of vibrant red, modern san-serif typeface, and illustrative icons to create a contemporary, engaging, and friendly feeling for the community.
The idea for that new look is stretching out the “T” that represents the dining table, where people usually share food and tell stories. It’s also the idea of equality between human rights. Everyone deserves to have a meal and sit at the same table.
The idea for that new look is stretching out the “T” that represents the dining table, where people usually share food and tell stories. It’s also the idea of equality between human rights. Everyone deserves to have a meal and sit at the same table.
SecondBite – Packaging Design
The best way to develop the brand’s application effectively is to look at how the organization is associated with the community and what is lacking. By saying that, SecondBite lacks presence, the community is more aware of its partners than the organization itself. More the organization’s mission is promoted vague, so not many people are getting involved.
Being informed how the organization distributes the foods, I am aware packaging is the best way to promote the new identity and educate people about the organization.
Being informed how the organization distributes the foods, I am aware packaging is the best way to promote the new identity and educate people about the organization.
SecondBite – Public Promotion
An additional way to promote the organization’s mission is using publications. The printed out flyers are set in A5 format and announced at Coles – one of the organisation’s potentials and biggest partners.
Promoting a larger poster format in public spaces, such as bus stops and billboards, is another way to shout out the organization.
Promoting a larger poster format in public spaces, such as bus stops and billboards, is another way to shout out the organization.
SecondBite – Digital UI Design
With this digital stage, younger audiences have become the primary target, which potentially gets involved and is influenced by the organization’s activities. Yet, the new identity is well-applied throughout the design process.
Melbourne Cinémathèque 2022
Proposed identity for Melbourne Cinémathèque season 2022, a non-profit film society screening program year-round, dedicated to presenting the history of world cinema on the big screen in carefully curated retrospectives.
The identity is then implemented across multiple formats to advertise the information of Melbourne Cinémathèque. The concept represents the rounded light source coming from the old projector in close distance to convey the feel of running late to the cinema that you have to sneak through the rows to find a seat in the cinema. More applications on the site.
The identity is then implemented across multiple formats to advertise the information of Melbourne Cinémathèque. The concept represents the rounded light source coming from the old projector in close distance to convey the feel of running late to the cinema that you have to sneak through the rows to find a seat in the cinema. More applications on the site.
A Collection of Amee’s Illustrations
As the title said it all, enjoy it.
Duyen (Amee) My Ly, SecondBite – Identity Showcase
Duyen (Amee) My Ly, SecondBite – Packaging Design
Duyen (Amee) My Ly, SecondBite – Public Promotion
Duyen (Amee) My Ly, SecondBite – Digital UI Design
Duyen (Amee) My Ly, Melbourne Cinémathèque 2022
Duyen (Amee) My Ly, A Collection of Amee’s Illustrations
