Ella Porter

This branding guidelines document seeks to provide Beach Patrol with a new clear system that can be easily followed to represent the organisation more accurately and in an appealing and engaging manner. The recommendations for Beach patrol’s refreshed identity outlined within this document seek to attract and engage the attention of wider demographics, whilst also reaffirming an individual and recognisable organisation identity.

This Instagram GIF/video for Beach Patrol was created in order to reach wider audiences in a more personal and apparent way by appearing throughout the daily instagram scroll. Through adopting different vessels of communication and exposure (in this case instagram), this will ideally create a far greater reach and therefore knowledge of Beach Patrol and the work that they do.

This larger scale poster application of Beach Patrol's new identity aims to create awareness within (and surrounding) particular communities where they conduct their important work. This poster was designed to create tangible and accessible exposure for potential volunteers who currently exist within those communities and lack knowledge about the organisation.

The Melbourne Cinémathèque is a membership-based film society that presents a diverse selection of classic and contemporary films. This poster was designed with references to the use of celluloid prints and the abstraction and blur that is often experienced when working with older, more traditional film processes.

This short GIF/video was designed to promote the upcoming season of films that the Melbourne Cinémathèque will be screening throughout the year.