Emma Howard

SunSmart is an organisation dedicated to minimising skin cancer incidence and mortality amongst Australians. At present, SunSmart primarily targets parents, carers and learning providers. While the organisation’s ‘Slip Slop Slap’ slogan is reiterated throughout most Victorian schools, the reinforcement of this messaging diminishes once students graduate. Given skin cancer is the most common form of cancer diagnosed in Australians aged 15-29 years (and can be prevented almost entirely with adequate sun protection), there is a prominent opportunity for SunSmart to increase its engagement with this especially at-risk audience - which formed the basis for my major collateral item.

While many people check the weather forecast daily, most are not paying attention to the UV index. Inspired by the @raincheck_melbourne Instagram account, these tiles form a series for Sunsmart Victoria’s social channels, seeking to provide followers with consistent and useful weather-related updates with a special focus on sun safety. Intended to be posted each morning over the December - January period (when the Australian sun is typically at its harshest), the series aims to raise awareness and to gently remind young people to practise sun safety on a platform they use most.

A refreshed brand identity was developed for SunSmart, honouring the renowned heritage of the brand by reimagining existing elements, such as the wordmark and ‘Slip Slop Slap’ slogan, for a modern audience. Additional graphic devices and colours have been developed to create a more engaging and dynamic identity suitable for all demographics, visually connoting the Australian summer and environments in which sun protection is most critical. Given the range of audiences Sunsmart engage with, the guidelines detail a variety of applications to ensure clarity and visual consistency across all brand communications. Please visit my site to view the complete document.

Insights derived from anecdotal research in the project proposal phase of the project suggested that while many young adults seem to be aware of the dangers of skin cancer, this is often not enough to warrant a change in behaviour. So, rather than solely communicating the potential dangers of the sun, creating a range of items (including hats, sunscreen and towels) that promote sun safe behaviour yet also appeal to the lifestyle and preferences of the target demographic is likely to increase the relevance of SunSmart’s messaging to this group - ultimately making sun safety less of a ‘chore’ and more something they actually want to practise.

A proposed identity for the 2022 season of Melbourne Cinémathèque, a not-for-profit organisation dedicated to screening rare and significant films. Inspired by Cinémathèque’s commitment to presenting films as closely to their original medium and format as possible, the identity is an ode to increasingly niche analog filmmaking. Referencing the darkroom, fluid transparent forms are reminiscent of the exacting process of submerging film in chemical baths, with accents in the iconic safelight red present throughout the identity.

Intern 5000 addresses the often duplicitous nature of unpaid internships in creative industries, published by a university student body and designed for students. While most know of the benefits of an internship, their inaccessibility for many and potential for exploitation is rarely openly discussed in academic settings. Internships take many forms - some well-structured and mutually beneficial, others unethical and nebulous. As most entry level creative jobs require prior experience, many students consider internships the only way to get a ‘foot in the door’ - Intern 5000 initiates conversations on how this can be problematic, and questions more broadly if this thinking needs to change.