My project from within the studio of Contact Zone involved a campaign creating awareness of the potential dangers and consequences of fast fashion, and to encourage individuals to change their behaviour to support sustainability in the fashion industry. 'Our Fashion Future' aims to persuade through alarming and unusual collages — captivating the target audience in a dramatic yet visual way. Combining striking typography with graphic imagery across both digital and printed formats, the campaign aims to help consumers understand the problematic behaviour they are contributing too.

Made in Horrific Conditions
This poster is one of three conveying the horrific and disturbing working conditions of some major fashion labels. The toxic waste we produce poses a rhetorical question to our audience, “what does it cost?”. Photomontage has been used in this series to represent the distorting and alarming sense of the issue at hand, and the jagged cut outs of magazine imagery combined with bold lettering have been overlapped to convey a sense of urgency.

Our Fashion Future
Fashion production produces 10% of our human carbon emissions and dries up water sources as well as polluting them. 85% of all textiles go into landfill each year (UNECE, 2018); fast fashion being responsible for the majority of this astonishing environmental cost. In order to protect the future of our planet, the need for a shift towards a more sustainable fashion industry is more critical than ever.

The Facts
This application for 'Our Fashion Future' campaign included an informative double sided A5 flyer to educate the audience about the startling facts of our contribution to fast fashion’s impact on our planet. This flyer also includes multiple ways to change our behaviour, think more sustainably and become fashion conscious in order to reduce our footprint on our planet and protect our future. To make consumers think twice about their purchases, this flyer is inteneded to be distributed in front of our train station posters, on the street and outside clothing stores.

We Support Your Fashion Future
The application of stickers within Our Fashion Future campaign, aims to activate and acknowledge the issue at hand to all audiences and consumers. Stores who consider themselves to be fashion conscious by using recyclable materials or producing sustainable garments would place these stickers in windows to communicate to fashion conscious consumers that they support a sustainable future. These stickers may also be handed out on the street to raise awareness of the importance of reducing fast fashion and considering ethical fashion choices.

A Guide to Art & Culture in New York City
This guide invites readers to visit New York’s museums and galleries in a way that excites and offers a small taste of what art and culture can be explored in the city. It will be used to inform readers of the most significant artistic and cultural scenes of New York. Targeting art enthusiasts who seek to understand and be consumed by New York's most enriching artistic sites, this publication hopes to inspire and help tourists plan their trips accordingly. It includes a brief overview of exhibitions and their annual and current seasonal collections, mainly focusing on informing and engaging readers.

Discovering Del Kathryn Barton
This project aims to encapsulate an autobiographical magazine depicting Del Kathryn Barton’s life, processes behind her paintings and to captivate her evocative and sensual seventy-five montage series – The Highway is a Disco. The combination of a selection of photomontages from this series aims to inspire yet evoke the true ideas of feminine beauty within her work through a bright kaleidoscopes of colour. Highlighting the shadows and various shades of flora evident in her work is significant in presenting the inspiration behind her works and the key themes Barton presents to the viewer.

Emma Rice, Made in Horrific Conditions

Emma Rice, Our Fashion Future

Emma Rice, The Facts

Emma Rice, We Support Your Fashion Future

Emma Rice, A Guide to Art & Culture in New York City

Emma Rice, Discovering Del Kathryn Barton