Hello, my name is Fangyu Zhao. I am a fresh graduate student majoring in communication design at MADA. I am interested in photography, packaging, and typography design. A lot of my design work focusses heavily on typography as well as packaging design as these areas are what I am passionate in.

Assistance Dogs Australia, Brand Guidelines

Assistance Dogs Australia is a non-profit organization, which connects people to animals. Passionate and dedicated to helping people with physical disabilities, autism, or post-traumatic stress disorder by training puppies. Brand guide documents can provide organizations with clearer ideas, including their positioning, values, and goals.

Museum of leaves (Business card, envelope,letter paper, handbook)

I designed a museum about leaves because each leaf is different and they are often overlooked. Here I designed the envelope and business card in a hollow way. By doing this can attract customers, interesting is their shadow, giving people another feeling like a forest. I did the same style of Letter paper and handbook, about the handbook I collected some leaves and made them into specimens. People can learn more about leaves by touching and observing their colors.

CD packaging designed for the song Afro Jane

Japanese singer Haruomi Hosono wrote the song, this song describes a woman. Inspired by this song, I use black shapes to express the shape of the eyes I heard such as the shape of the eyes and the graceful dance posture. I modified these graphics, through their different shapes I designed my own font, wrote the name of this song and applied it to the record sleeve (front). I try to make the font more distorted, so as to show the change of the melody in the song, I express the repeated part of the music.

Alphabet illustrator and web banners

Regarding the negative side, I designed my own style of the alphabet, through different letters to express the graceful posture of the woman in the song and bright eyes. Regarding color, I originally wanted to add some color to express the change of melody, but later found that the contrast of black and white has a stronger visual impact, leaving a deeper impression. I started to design my own alphabet through illustrator and use them on web banners. I used the letters I designed to spell out the name of the author and the name of the song, and I stitched together the patterns on the first side of my design. By doing so, I once again emphasized the concept of repetition in music.

Freeplay Guide Book

A guide which is a process of organization so those who are interested in the game
share their mental journey. (Players, makers, critics, artists, designers, coders,
academics, students, and families) In a way that lectures and discussions, highlights
“unique, experimental, personal, and culturally significant games”Also this guide is
planned with activity time and introduction. Readers can clearly know the start time
of each activity and choose activities they are interested in to join.

Incredible World Book

I made this book for three main reasons. First of all, I am interested in this sport and experience the joy that diving brings me. Then I have friends who often go diving. They have many interesting stories about diving. Finally, I have admirers in the diving field, which broadened my horizons. I want to share these interesting stories with others people.(People who don’t understand diving, people who want to dive but dare not try, people who want to try but are novices, people who want to learn about the underwater world) Let them know more about diving and the sea.
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