Grace Goodman

Disconnect is a campaign initiated as a result of the evident impact of phone usage on young adults and teens. The campaign maintains a heavy emphasis on reducing phone usage for wellbeing benefits. I have designed this logo to envision 'a break' in the circuit, further implying the possibility of overcoming the addiction with the appropriate guidance.

The establishment of an application to reduce phone usage is quite ironic, yet with an audience who are so engrossed in their device, its the perfect way to gauge their interest. The app ultimately encourages moderation. Various strategies have been implemented to achieve this outcome. The app primarily promotes a sense of healing from phone addiction.

The tote bag was an outcome based solely on the audience reach it would undoubtedly achieve. The bold lettering gaining traction from onlookers as it would often be utilised for transportation methods in public spaces. The illustration of numerous hands additionally provoking intrigue.

With a strong focus on bold colour and striking illustration, the Disconnect promotional poster aims to capture and momentarily hold the eyes of viewers. The use of blank space allows for a clear reading order for those onlookers who might be passing by at a fast rate. The large scale of the QR Code (linking people to download the app) encourages a sense of fascination, insisting they find out more.