Over the past 3 years in design, my aspirations as a designer has changed and I started focusing more on videography. Videography and photography are my preferred method of creativity, and being able to understand the principles of design has allowed to me to gain the best out of my video work when dealing with framing, composition, hierarchy etc.
My style of design is definitely much more images based as that is what I prefer.

This Is not Love

The campaign this is not love was inspired by my own battle with comparison and mental health through social media, specifically instagram. My screen time was at an all time high so I decided to focus on the issues surrounding overuse on instagram, the idea was to utilise the like button as a broken heart and create a neon-aesthetic feel to attract viewers.
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