Kailai Li

A series of questionnaires were designed to investigate the severity of social phobia and the impact it has on life etc. Brown was used as the main colour to give the respondents room for reflection.

This is an app for young people who want to tackle social phobia. It is like a unique planet for them, where they are given a goal or a challenge to achieve each week, such as making a new friend, speaking up in class or at a meeting and so on. It is also a place where they can share their confusion and help others with their social problems.

The poster is to bring attention to this issue of social phobia and is designed from the perspective of those who struggle with it, so that people who see it may feel the same way.

The brochure presents the prevalence of social phobia, with statistics or possible manifestations, and gives advice on how to improve on these manifestations. It actively encourages people with social phobia to build enough confidence and find their original selves.

Proposed identity design for the 2021 Melbourne Cinémathèque screenings. The identity included a poster, A1 calendar and a set of in-cinema screens including a season promotion screen. The design is inspired by the interplay of light in movies. Lighting can help showcase the psychology of film characters. All these light techniques can be combined at will according to the director’s requirements. Lighting can help set the mood of your film. The light projected from different angles even in the same scene gives the characters in the film a constant change of mood. White as a light source stands out more in the black background.

Proposed identity design for the 2021 Melbourne Cinémathèque screenings. Identity included a poster, A1 calendar and a set of in-cinema screens including season promotion screen. Inspired by the light in movies, a season of playing movies is shown using halftones.