Ke Lu

The animation is based on Sylvia Plath's famous lines from The Bell Jar, shaped by lines throughout the animation and conveying meaning through the use of dynamic lettering, composition and colour.

This is a motion graphic for the water crisis, using hand-drawn images show the consequences of the water crisis and what we should do about it.

Nowadays, brands are sold as direct displays, which makes it easy for consumers to lose sight of the meaning of the product and the brand itself. Especially as more and more brands are focusing on sustainability. If we use multimedia design, we can show consumers how the products are created through the products of nature and hard work, and how they give back to society through the consumer, so that they realize that they are not just buying a product, but that they are giving back to society in their own way.
Use graphic animations show how the brand is taking action to protect nature and responsibility to society.