SUSO exists to make living sustainably that little bit easier. Research findings indicate the biggest barriers to purchasing sustainably are cost, time, and a lack of knowledge or known options. SUSO resolves these barriers by providing instant access to a range of sustainable options, easily absorbed factual information, and a kickstart into bringing the cost of sustainable resources down. However, research also found that 70% of consumers globally are willing to pay more for these options, they just need to find them - enter SUSO.
SUSO
For hospitality consumers finding it hard to source sustainable venues, SUSO is a smartphone app that rewards you for protecting the planet. Unlike Nosh Planet, SUSO partners with your favourite apps including Uber Eats to ensure swift, simple, and suitable access to satisfy your sustainable cravings!
Problem Space
The current climate crisis demands reduced waste, requiring a shift in practice, especially the Australian restaurant industry which contributes 2.2M tonnes of waste alone.
Backed by survey evidence, management and consumers struggle with costs in time and money, a lack of knowledge, and effort when sourcing sustainable products.
As a consumer driven vertical industry, it is critical hospitality management are aware of consumer demands. In 2018, millennials, who are known for having strong views over social issues and value authenticity, had the biggest share in purchasing power, highlighting the need for a centralised app, SUSO, that reforms patterns to be environmentally sustainable.
Backed by survey evidence, management and consumers struggle with costs in time and money, a lack of knowledge, and effort when sourcing sustainable products.
As a consumer driven vertical industry, it is critical hospitality management are aware of consumer demands. In 2018, millennials, who are known for having strong views over social issues and value authenticity, had the biggest share in purchasing power, highlighting the need for a centralised app, SUSO, that reforms patterns to be environmentally sustainable.
Solution
SUSO is a smartphone application designed for all users, inspired by existing, well-known applications to ensure ease of use. SUSO is based around a map interface allowing you to locate hospitality venues via a range of filters, including their sustainability rating. SUSO ensures transparency through in-depth reporting of each venue’s sustainability initiative, and if you find one you like, you can order via instant links to venue websites or partnered platform, UberEats. SUSO users also have the chance to be rewarded with our partnered Everyday Rewards program each time they support our listed venues.
Key feature: Search filters
Much like Google Maps, users can search the map, search bar, or filters to find what they are looking for. SUSO reforms problem patterns by providing four set filters each allowing instant access, location, and status of given venues.
Top Picks: five favoured venues updated weekly! Facilitates inspiration, exposure, and encouragement
5 Stars: essentially the most sustainable venues in existence!
Favourites: A personal touch where SUSO users can save venues they like for later
Nearby: instant connections to sustainable venues in your area
Top Picks: five favoured venues updated weekly! Facilitates inspiration, exposure, and encouragement
5 Stars: essentially the most sustainable venues in existence!
Favourites: A personal touch where SUSO users can save venues they like for later
Nearby: instant connections to sustainable venues in your area
Environmental Sustainability
SUSO is partnered with IP Australia to uphold international standards of environmental sustainability. Using IPA's 3-part trademark and criteria, all SUSO venues have an IPA accreditation. The same criteria is used to inform the 5 Stars venues.
Partnering with IPA and ensuring sustainable accreditation reforms problem patterns by eliminating the time and effort it takes for consumers to find and research venues. SUSO will also appeal to younger generations concerned with authenticity and social causes due to SUSO’s commitment to transparency, offering factual information concerning each venue and SUSO’s initiative.
Partnering with IPA and ensuring sustainable accreditation reforms problem patterns by eliminating the time and effort it takes for consumers to find and research venues. SUSO will also appeal to younger generations concerned with authenticity and social causes due to SUSO’s commitment to transparency, offering factual information concerning each venue and SUSO’s initiative.
Key feature: Products and Ideas
SUSO reforms the mental problem patterns that surround sustainability. The Ideas function provides suggestions on how to integrate sustainable practices. Such as, while at home, out and about, when organising an event, and while at work. SUSO helps users while having fun at the same time, taking any pressure away. The Products function gives users direct links to items to achieve SUSO’s sustainable ideas. This includes keep-containers, packaging, kitchenware, cleaning products, and waste disposal items to help your home become a 5 Star venue. Reiterating its purpose, SUSO’s exists to make living sustainably easier, and with a little more fun than your conventional app.
Laura Melani, SUSO
Laura Melani, Problem Space
Laura Melani, Solution
Laura Melani, Key feature: Search filters
Laura Melani, Environmental Sustainability
Laura Melani, Key feature: Products and Ideas
