Hi, I’m Lucy! I’m a Naarm/Melbourne-based multi-disciplinary designer passionate about concept-driven outcomes that have lasting impact. My Contact Zone studio project aims to raise awareness of how patriarchal social norms and toxic masculinity can be harmful, not only to men, but to everyone around them. The goal of this campaign is to spark conversations about young mens’ mental health, giving them a safe space to voice their feelings, showing them they’re not alone and that it’s okay to be vulnerable. It doesn’t make them any less of a man to open up. Please visit my site for more information.
boys d̶o̶n̶'̶t̶ cry – Board Game (Display)
A board game designed to break the stigma that vulnerability is a weakness with players working collaboratively rather than competitively. The concept plays on the idea of 'the man of the house', and focuses on opening up about one’s mental health in a youthful and playful manner.
boys d̶o̶n̶'̶t̶ cry – Board Game (Distribution)
Educational prompts are embedded throughout the game for players to learn about toxic masculinity, as well as alternative options to address these issues. Combatting toxic masculinity together, the aim of the game is to work as a team and help one another move across the board in as few turns as possible.
boys d̶o̶n̶'̶t̶ cry – Zine Publication Manual
Split zine publication accompanied with the board game as a manual for players to use, as well as snippets of anonymous confessions submitted by individuals from the Instagram page to spark conversations about toxic masculinity in a safe and approachable manner.
boys d̶o̶n̶'̶t̶ cry – Instagram Page
Instagram page raising awareness on toxic masculinity’s effects on mental health in a safe manner. The point is to anonymously reveal personal experiences, no matter how uncomfortable they may be, in a public space. This reflects how toxic masculinity is pushed onto others as an intrusion of space. This segment of the campaign aims to showcase that people are not alone.
Road Match
Simple illustrative-based card matching game fusing trivia and memory into one. The game is designed to instruct and teach young drivers preparing for the transition onto their probation licence. It is focused on educating the rules on road safety in a fun and engaging manner, rather than reading the entire VicRoads handbook manual.
Melbourne Cinémathèque 2022
Proposed visual identity for the 2022 season of Melbourne Cinémathèque, a not-for-profit volunteer-run film society dedicated to screening rare and significant films in their original format. This concept was inspired from old digital CRT scans one would find watching film. Drawing on nostalgia through the space-like imagery of static noise and warped reality, it calls to mind a bygone era.
Lucinda Nguyen, boys d̶o̶n̶'̶t̶ cry – Board Game (Display)
Lucinda Nguyen, boys d̶o̶n̶'̶t̶ cry – Board Game (Distribution)
Lucinda Nguyen, boys d̶o̶n̶'̶t̶ cry – Zine Publication Manual
Lucinda Nguyen, boys d̶o̶n̶'̶t̶ cry – Instagram Page
Lucinda Nguyen, Road Match
Lucinda Nguyen, Melbourne Cinémathèque 2022
