Mandan Li

This project is a music video of a song called “You Don’t See Me“. The concept of this project is that a vigilant cat thinks this world is too weird for him, so he finds another more bizarre world. But he goes back to the original life at the end. This work would use pixel art style and some cyberpunk style scenes. The pixel art part would be done with Aseprite as a frame by frame animation. Then, C4D will be used to build “another weird world“.

This story would happen between pet owners and pet stores. Pet owners who has job usually are Inconvenient sometimes. They need someone to help them balance their time when it comes to pets. So, we will be told how this pet store could help pet owners take care of their pets in this video.

Inspired by the fiction of William Somerset Maugham, The Painted Veil, this work used many natural elements like the sea, mountains, clouds, and animals with surreal style. It mainly presents the process of humans struggling with their human nature. And they would get a new life after struggling whether they win or not.

This is a kinetic type video that is inspired by the sentence from Sylvia Plath. "I took a deep breath and listened to the old brag of my heart; I am, I am, I am."
The concept is nothing to do with feminism. It just tells me, "It is okay to say no if I do not want to be some person."

This project is a motion graphic advertisement for African Nescafe. I choose three elements which are the oasis, desert and elephant to represent Africa. This video is made with C4D and edited with After Effect.