Millicent Stonnill

All Shapes n' Sizes is a campaign designed to reinforce the importance of cultivating media that accurately represents the diversity of the population. The poster series promotes the campaign's exhibition and encourages conversation about inclusivity in advertising.

The purpose of the exhibition is to educate and inform the public about the importance of inclusivity in advertising whilst evoking a vibrant sense of optimism. The exhibition space includes a feature wall that visually represents the idiom 'all shapes and sizes'.

The versatile exhibition is comprised of varying shaped panels designed to be mounted on a wall or on free standing frames. Each panel offers information about inclusivity in an advertising context including what it is and why it is important.

The exhibition also involves an interactive element where participants are given the opportunity to take photos in front of a backdrop. “This is reality” is a reflection of what inclusivity in advertising should look like. Participants are encouraged to share their images and cultivate our social reality in order to foster positivity, optimism and a sense of belonging.

The campaign includes gift shop collateral available at the exhibition. This involves a series of postcards that have been created as a means of continuing the discussion about inclusivity and advertising. They are designed in a simplistic way to allow individuals to choose one that they may feel a particular connection to.