Food is seen as more than just a means of survival. Food is considered to be multidimensional that shapes our identities, cultures, and society.
SM-FI Museum is not only a food project. but also a way to convey the culture of each country through food. “SM-FI Museum” will be located around the traditional food areas around the world. The first base is located at Mercado de San Miguel in Madrid, Spain. The museum allows visitors to understand the culture and communication behind the food. Through a series of experiences based on around scent, people can personally experience the connection between the gastronomic culture of different countries and their territories.

SM-FI Museum

This speculative design project imagines a future in the 2050s as a Mediated Gustatory Experiences, where you can “taste” the “no calories food” through smell which represents the local cultural deposits and are preserved in the form of smells. People can genuinely share food, even culture through the SM-FI Museum with the “smell digital interface,” and more importantly, to experience what is behind the connotation and production process.

Space Analysis

Combining online and offline concepts to create a scent market is mainly built around experiencing the smell of featured food and sharing food. The market is reserved by appointment and can accommodate up to 40 people. The market space is divided into two main spaces, the offline smell experience area (space 1) and the online smell sharing room (space 2).
Through different scent devices, from the weak sensory device of standard technology to the robust sensory device of technology, a scent experience from weak to strong is formed for tourists.

SPACE 1: Olfactory Exhibition Area

The leading service group is tourists, who can fully experience the distinctive local culture and history in the SM- FI museum. Communicate with tourists through the installations displayed in the museum exhibition area. It will describe the quality and meaning of scents and track their storylines to map scent changes. “Observation through smell.” Combining online and offline concepts to create a scent market is mainly built around experiencing the smell of featured food and sharing food. Through different scent devices, from the weak sensory device of standard technology to the robust sensory device of technology, a scent experience from weak to strong is formed for tourists.

SPACE 1-2: Olfactory experience area

There is no real food in the market. The aroma gives visitors an experience of immersing in the food market, and the food is preserved through the aroma, thereby continuing the food culture and heritage. The “scented headgear” can give people an immersive sensory experience and a strong scent impact.

SPACE 2: Online Smell Sharing Room

People can share the food experience with the designated person through the “digital smell interface.” It is still spread to others on the screen through the box containing scent pumps. The meaning is sharing the smell of the food itself with people, and the other is the cultural output between people. It is the preservation of some food production processes that will disappear and the desire to share in this way.

Perspective Section

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