Rena Gao
Hi, I’m interested in print design, identity and illustration. I enjoy the process of creation and deeper thinking that every project provokes. The project in my studio is believed to convey that eating in a healthier way is essential to young people who are busy and under great work pressure. The tasty and healthy menu is printed on an interactive calendar which encourages young people to eat in a healthier way in their busy life.

Diet Diet Healthier (Calendar)

The calendar also functions as a recipe book – using colours to indicate different seasons. The approachable and interactive calendar promotes healthier eating among young people BY recommendING easy-to-make recipes each month.

Diet Diet Healthier (Calendar and Recipe)

The calendar is also a mini recipe. Every day we will check the calendar. It is aimed to recommend an easy-to-make recipe each month. The approachable and interactive calendar is easy to evoke an awareness of eating in a healthier way among young people. The calendar used different colours to indicate different seasons. Also, the most recommended recipe is a seasonal echo with the colour.

Diet Diet Healthier (Instagram Post)

The layout of the illustrations and short sentences demonstrate some facts to young people about food and nutrition. Each picture is matched with a sentence. I thought it might be an excellent place to transmit some knowledge to the young by making some special funny knowledge cards through a combination of the calendar’s visual system.

Diet Diet Healthier (Accessories)

A canvas bag, wallpaper, badge and envelope use the same visual identity of the calendar. These engaging, promotional accessories aim to remind and encourage young people.

Visualizing a Place

The project attempts to visualise 'place' based on observation and documentation. I explored the suburb of Balwyn, in the eastern suburbs of Melbourne. Balwyn is an elegant and flourishing living suburb and the small booklet tries to visualise this through the creation of a series of flower collages.

A Guide to the Camberwell Sunday Market

This publication is a guide to Camberwell's Sunday Market. Using retro colours and old-style typography to promote the vintage and secondhand market, the layout attempts to attract more collectors and people who like to live sustainably.
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