Welcome! My name is Shuang Zhang. I’m a recent Communication Design graduate at Monash University. As a designer I hold a love for building visual identities, branding, publication and typography work. I like to use a lot of colour in design my work as I find the process of selecting appropriate colours in my designs really special and rewarding. I feel my strengths and main interests include publication design and brand identity work. To showcase my design work I have included a brand guidelines document I designed for a not-fot-profit organisation including a new identity, as well as poster designs, a website designed for a festival, and creative publications that tell many interesting stories. I hope you’ll enjoy my work!
Australian Animal Rescue, Brand Guidelines
Non-profits are often at a disadvantage in delivering brand stories, essences, and visual communication compared to most businesses. The Brand Guidelines document is designed to provide a more accurate and stimulating visual representation of the company, which outlines their mission, vision and values. I redesigned the identity for the organization including logo’s redesign and color selection. And the business card, website and Instagram have also been redesigned to provide a visual look for organizations, making it easy for them to gain unique recognition from other similar nonprofits.
Chinese Food Festival, Poster and website
This work is about the Chinese Food Festival. Because I think of chopsticks when I think of food, I combine this idea with my poster. I checked the time, place, event content, etc. of the food festival. When I searched for information, I found that the 5th China Food Festival had an opening, about hot pot, so I chose to put hot pot in the middle of my poster. The back adds an introduction to the whole festival: menus, chefs, events, etc. In order to increase the visibility of the event I designed a web page.
The Museum Of Web, MOW
This is a special museum about cobwebs that I want to design. My museum’s mission statement: Spider webs are actually common in our life. They are sometimes found in corners that have not been cleaned for a long time. But in fact, the shape of spider webs is very interesting. If you look closely, you can see patterns and differences in spider webs. Not only that, but the shape of the web has also inspired the design of the building. Therefore, I want to design a museum about spider webs, so that people can observe different spider webs closely, and reduce people’s fear of spider webs, and look at spider webs from another point of view. The slogan: Every Web, a masterpiece.
The Museum of Web, UX Design
In addition to designing a series of collaterals for MOW, I also designed an exclusive app for it. The aim is not only to make it easier for customers to buy tickets, but also to make it easier for them to get information about the museum. I divided the whole app into three categories: preparation, collections and souvenirs. The entire app is color-coded to eliminate some fears for people who fear cobwebs, and it describes activities that customers can engage in (customers can interact with some souvenirs), with adults and children at two different ages.
Typography, So little but so much (life in China from the 70s to 80s)
This book is about exploring life in China from the 70s to 80s. The purpose is to help people reflect on what life was like and what were what life is now. The whole book is a story-telling way, in which I don’t tell the reader whether it’s good or bad, but let them think for themselves. I chose to use stories because I think most books related to history are a bit boring, and it’s easier for readers to read as if they were stories.
Marvellous Mavericks, Harajuku Handbook
This is the theme of one or more subcultures in which I created a print or digital publication result - Harajuku. Harajuku is a district in Shibuya, Tokyo, Japan. Also it is known internationally as a center of Japanese youth culture and fashion. Harajuku fashion is a movement against strict societal rules and the pressure to fit the norm. Harajuku style now stands for a lot of different things and while many trends come and go, Harajuku fashion still remains. Who can wear it? Anybody who loves to have fun with fashion can wear it!
Shuang Zhang, Australian Animal Rescue, Brand Guidelines
Shuang Zhang, Chinese Food Festival, Poster and website
Shuang Zhang, The Museum Of Web, MOW
Shuang Zhang, The Museum of Web, UX Design
Shuang Zhang, Typography, So little but so much (life in China from the 70s to 80s)
Shuang Zhang, Marvellous Mavericks, Harajuku Handbook
