Tara Brodie

The purpose I identified was to build Australian Animal Rescue into a recognisable brand to both educate the target audiences and encourage them to use AAR’s services. I created a council stall which would be displayed at community events so that AAR could promote their services. Brochures would be handed out at the community events to provide information about AAR with fridge magnets included within the brochures. The fridge magnets were a way for the audiences to be constantly reminded about AAR and as an accessible way to find their contact information.

Before I could begin designing any collateral items, it was important to conduct thorough research on the not-for-profit organisation and create brand guidelines based on the needs I identified. I redesigned Australian Animal Rescue’s visual identity which included the logo, typography, colour palette, grid systems, graphic devices and photography style. I opted for a colourful and friendly identity that would communicate AAR’s caring and warm values. The logo consisting of three different paw prints communicates how AAR provide their services to all animals, domestic and wildlife. I aimed to create an identity that would be memorable and recognisable for the target audiences.

The other collateral I designed were social media tiles, a newspaper advertisement and a real estate board, which is shown here. I chose to design a real estate board as I felt this would be a successful way of promoting Australian Animal Rescue to a wide range of the public who might pass by. As AAR are a not-for-profit they would typically be unable to afford big signage such as billboards. Therefore, a real estate board achieves the same purpose but is free because real estate agents have a yearly allocation of multiple free boards to promote community events or services.

The final collateral was a redesign of the website – the destination. My aim was to use all the promotional material shown previously to lead the target audiences here. I redesigned the website to allow audiences to efficiently find the information they need. The home screen focused on outlining the most important links in an easy to find way and display cute images of animals to further encourage users to look through the website. This is something the original website lacked. I also arranged these in a way to encourage scrolling. I then designed the three main screens of rescue, donate and volunteer. They all aim to educate users and allow them to easily find what they are looking for.

We were tasked with creating a subscription box for a specific audience impacted by lockdown. I chose unemployed youth who would typically be bored and unmotivated during lockdown. The opportunities I identified were completing new activities, changing up their daily routine and finding creative ways to communicate with new people online. Hobby Box is a monthly subscription box filled with craft materials, where the box itself can be reused by cutting up the pattern on the outside to use within the audience’s creations. The aim of the audience is to use the box and the craft materials inside to make something based on the monthly theme, then sharing it with others via an app.

When creating this identity for Melbourne Cinémathèque, I explored the concept of static through colour, texture, movement and typography in an abstract way. It was interesting to merge the appearance of static from film and the more digital style we see today. This was important to consider as Melbourne Cinémathèque aim to present films in the medium they were created and as closely as possible to how they would have been screened. Please visit my website to see more of this identity which included the A1 folded calendar and digital promotional screens.