Xinyue Zhu

By using pink, grey, and white as the main color of the magazine. It clearly represents the brand ‘Acne Studios’ brand style and tone. The articles and introduction of the brand let people learn more about the Acne Studios. For the publication of the magazine, I use silk paper to present a high sense of the brand.

For the cover and back of the magazine, I choose to show Acne Studio's store to show people what the brand's style looks like.

As shown is a record sleeve designed for the music genre, Havana. The project was intended to experiment and investigate the translation of sound using typography. While I listened to this song, my first feeling was of relaxation and happiness, so I designed the font to look very random and flexible. The type sits in the sea and is impacted by the waves. For the title ‘Havana,’ I used four different shades of blue to convey the effect of being under the sea. Above the sea, I drew a half sun that hides under the sea and the sun is reflected on the sea, then the font is reflected in the sunset sea.

Responding to my food memory “I love chocolate,” I made chocolate packaging for the store that gave me this memory, to help them attract customers. Mouth-watering chocolates instantly catch people's eyes and make people want to buy them.

The project is an art catalogue. On the cover, the name of the building and the theme of the catalogue are set against a blue and white background. The building I chose was an art museum, and its appearance gives me a feeling of inclusion and modernity. Most of the objects displayed in the museum are Australian native ceramics, so I decided to introduce ceramics in the content. For the outer packaging of the art catalogue, I chose to use a transparent softcover binder, which I think makes the catalogue new and easy to carry, more comfortable than the traditional hard case.