Hi! My name is Xue Guan. I’m a graphic designer who recently graduated from Monash University. As a designer, I’m interested in branding, illustration and photography work.
For my final studio project, I chose to showcase my work on helping a not-for-profit organisation; Assitance Dogs Australia with an aim to revitalise their branding identity and communication design. My work for them includes a comprehensive brand guidelines document, a redesigned website for the organisation and a series of branded collateral which includes a poster, flyer, folder and merchandise to promote their cause.
For my final studio project, I chose to showcase my work on helping a not-for-profit organisation; Assitance Dogs Australia with an aim to revitalise their branding identity and communication design. My work for them includes a comprehensive brand guidelines document, a redesigned website for the organisation and a series of branded collateral which includes a poster, flyer, folder and merchandise to promote their cause.
ADA LOGO
Assistance Dogs Australia (ADA) is a Not For Profit (NFP) organisation that provides free assistance to the disabled. Assistance Dogs Australia, established in 1996, trains dogs to help people with physical disabilities, autism, or post-traumatic stress disorder and provide a range of services for these people and their families.
This new mark was created carefully in a circular, clear and friendly style. The rounded edges make it approachable and friendly. The name of ADA was arranged in a circle representing the wheelchair, and the leash was highlighted by our bright ADA red, which also consisted of an “eye” shape with “ASSISTANCE DOGS”.
This new mark was created carefully in a circular, clear and friendly style. The rounded edges make it approachable and friendly. The name of ADA was arranged in a circle representing the wheelchair, and the leash was highlighted by our bright ADA red, which also consisted of an “eye” shape with “ASSISTANCE DOGS”.
ADA BRAND GUIDELINES
The logo needs to be seen clearly, so it should never be crowded by other elements. To prevent this, it should always have an area of clear space around it. This is equal to the weight/height of an uppercase ‘N’ around all sides.
For ADA’s primary logo, there should always be clear space equal to the weight of two capital letters “N” from the wordmark on all four sides of the logo. To add a colour background, the circle’s radius should be added to the weight of “N” and then leave another clear space to the circular background. Likewise, there should be clear space equal to the weight of a capital letter “N” from the wordmark on all four sides of the secondary logo.
For ADA’s primary logo, there should always be clear space equal to the weight of two capital letters “N” from the wordmark on all four sides of the logo. To add a colour background, the circle’s radius should be added to the weight of “N” and then leave another clear space to the circular background. Likewise, there should be clear space equal to the weight of a capital letter “N” from the wordmark on all four sides of the secondary logo.
ADA POSTER & FLYER
ADA inspire people to see how their dogs help and change disabled people’s lives, the voice should be positive and friendly. The headlines are approachable and inclusive. In the body copy, the message should be clear and straightforward. We try to use active voice to stay close with people who need ADA’s help.
ADA WEBSITE
ADA is mainly promoting themselves on their website. Photographs posted on the website should feel clean, fresh, and honest. The content of each photograph should convey ADA values, reflect adorable dogs in the best light.
ADA also prefer real people and dogs over stock photography whenever possible to create a feeling of authenticity. Hence, stock photography should be avoided, whether for publication or website. On the ADA website and social media, we use simple linear icons with our ADA colour palette. ADA icon style has been chosen to work in harmony with the new visual language. ADA icons are flat and should always be shown as front or side views, never at an angle or in a 3D style.
ADA also prefer real people and dogs over stock photography whenever possible to create a feeling of authenticity. Hence, stock photography should be avoided, whether for publication or website. On the ADA website and social media, we use simple linear icons with our ADA colour palette. ADA icon style has been chosen to work in harmony with the new visual language. ADA icons are flat and should always be shown as front or side views, never at an angle or in a 3D style.
VISION 2022
Six Instagram posts of John Nixon's exhibition
VISION 2022
MockUps of John Nixon's exhibition stories and State Library Victoria account page
Xue Guan, ADA LOGO
Xue Guan, ADA BRAND GUIDELINES
Xue Guan, ADA POSTER & FLYER
Xue Guan, ADA WEBSITE
Xue Guan, VISION 2022
Xue Guan, VISION 2022
