Yijing (Serena) Pan

The You are (not) alone poster series features typography because language is a powerful way to appeal or persuade people. These posters explore the inner voice of people who have social phobia. The posters give the audience a friendly vibe by using comforting and optimistic colours. They also show the campaign’s main slogan as a call to action and to give a sense of belonging.

The You are (not) alone Campaign Primary booklet presents different information about social phobia such as the definition,impact, and how to deal with social phobia and so on. Also, with social phobia-related illustrations as figures in the booklet. This booklet is to educate young audiences between 15–25-year-old to pay attention to mental health.

The You are (not) alone mood notepad, is a long portrait mood notepad (81.5mm*143.5mm). It’s an excellent idea to write something you feel either in the moment or at the end of the day. Like a diary, you can write any emotion you feel. This notepad helps the audience write down their feelings with some positive quotes to encourage them to feel better and help the audience stay positive.

The You are (not) alone Pin Badges can be carried by the audience and pinned on bags or clothes as a reminder of the campaign. I designed the figures to draw upon the emotions and language we recognise from emojis for the Pin Badges to bring an instant smile.

A poster about London tea. This is a new brand tea called Gill Teas because this brand uses Gill Sans, a typeface designed by Eric Gill. In this background, the poster used the letter “T” to represent London Tea. These colours on the poster, are inspired by British railway signboards. In the back poster, the different colors of circles, from large to small, guide us to focus on the title first.

Three books from the Japanese writer named Soseki Natsume. It’s about the existence of egoism and corrupt education in Japanese society during Meiji. Therefore, the series book covers are designed as in traditional Japanese books. The background has Japanese handmade paper texture by scanning in the real handmade paper. Also, the series of book covers used oil painting as an image-making technique to show three main elements from three books. And those three elements represent the meaningful object in novels.