Hi, I am Yiqian or you can also call me Alex.
My interests in design are aimed at creating unique identities for a variety of environments, where visual character & connection is needed to elevate a business or organisation. For my studio projects, I have included an identity & branding design project for a not-for-profit organisation: LACW (Law & Advocacy Centre for Women) which is a public service organisation that is devoted to offering free legal services and representing women, with a commitment to holistic and preventative case management. I created a brand guidelines document and a series of designed collateral utilising the new identity for LACW, with emphasis on new ways to represent the organisations values and services with the target audience in mind. To see more of my work, please visit my folio website.
My interests in design are aimed at creating unique identities for a variety of environments, where visual character & connection is needed to elevate a business or organisation. For my studio projects, I have included an identity & branding design project for a not-for-profit organisation: LACW (Law & Advocacy Centre for Women) which is a public service organisation that is devoted to offering free legal services and representing women, with a commitment to holistic and preventative case management. I created a brand guidelines document and a series of designed collateral utilising the new identity for LACW, with emphasis on new ways to represent the organisations values and services with the target audience in mind. To see more of my work, please visit my folio website.
LACW_Brand Guidelines
The brand guidelines for LACW well demonstrates how to correctly use the new set of identity designs in detail. The new identity for LACW is aiming to build a modern and simplicity style for the organization, with the
value contains in the new identity: LACW is your best way out of legal problems; the overall identity is based on door way visuals to communicate the idea of ‘the way out of legal problems’, which directly appeals to all those trapped women who are waiting for a way out of their troubles.
value contains in the new identity: LACW is your best way out of legal problems; the overall identity is based on door way visuals to communicate the idea of ‘the way out of legal problems’, which directly appeals to all those trapped women who are waiting for a way out of their troubles.
LACW_Fund Raising Poster Campaign
The set of 3 poster campaigns are working as one of the fund raising design package; all the new identity designs has been further developed into real world context; with slogans and photography to again indicate the values of LACW and generating donations with these appealing visual elements.
LACW_Fund Rasing Hand Out Brochure
The hand out contains set of 3 versions, which also works as fund raising purpose, specifically for handing out to the public and seeking for any potential donator in particular. As the extension to the poster series, the overall design highly reflects onto the poster series and with the slogan and information to educate on the danger and the reason for women who are unable to get legal help and to offer information on LACW’s services and values to call for actions. (Other versions please refer to my website)
LACW_Donation Certificate
As the end of the donation experience, LACW will send out these donation certificate to express their gratitude for those who donated. The design style keeps reflecting onto the poster series, with a grateful tone of voice within both body texts and slogans to again headlights the appreciations for all the donations. (For rest of the collateral designs please refer to my website)
Calender_Melbourne Cinemathique
Melbourne Cinemathique is an film event festival that aims to present films in the medium they were created and as closely as possible to screen films the way they would have originally screened The identity design for
Melbourne Cinemathique calender design explores the idea of stop motion photography to represent the early ages of film making. The A1/DL folded Calender for Melbourne Cinemathique show cases all the film seasons and the films within each season. In terms of the design, the time stamps which used to represent each frame of the film is now representing each season of the event, which also works as supportive elements to reflect the stop motion idea.
Melbourne Cinemathique calender design explores the idea of stop motion photography to represent the early ages of film making. The A1/DL folded Calender for Melbourne Cinemathique show cases all the film seasons and the films within each season. In terms of the design, the time stamps which used to represent each frame of the film is now representing each season of the event, which also works as supportive elements to reflect the stop motion idea.
ADD MORE ME_Poster/Event Invitation (Vision 2022)
Vision 2022 is an open exhibition that is held by state literary of Victoria. The poster/event invitation show cases one the exhibition: ADD MORE ME, which is exhibiting Clement Meadmore with his sculptures and the idea behind them. The set of letters are generated based on the idea behind Meadmore’s works: to present unique characters within some well established matters, such as the letters. The poster invitation works as the start of the experience for those who are going be part of the exhibition, it delivers the thoughts behind Meadmore’s work and the relation ship between his work and this set of identities.
Yiqian (Alex) He, LACW_Brand Guidelines
Yiqian (Alex) He, LACW_Fund Raising Poster Campaign
Yiqian (Alex) He, LACW_Fund Rasing Hand Out Brochure
Yiqian (Alex) He, LACW_Donation Certificate
Yiqian (Alex) He, Calender_Melbourne Cinemathique
Yiqian (Alex) He, ADD MORE ME_Poster/Event Invitation (Vision 2022)
