Yiwei Guo

BeachPatrol is an organised network of volunteers, community beach and street cleaning groups each originated under and proudly part of the BeachPatrol Movement in Victoria, Australia. Reinventing the organization plan is to further connect with volunteers and keep members engaged, get more attention on social media and promote the organization to the community through members and multimedia. Creating a unified visual direction that applies to all distributions. Plan physical and online releases to bridge the current relationship between the organization and existing and new users.

Letterhead with the organization’s 20% transparent circular logo, 100% transparent text logo, website and email.Envelopes are printed with the organization’s 100% transparent circular logo, website and mailbox. The letter design will be applied to major letters between members, organizations, media and the government in the future, such as membership application forms, campaign confirmations, proposals to the government, etc.

The tote bag is designed to emphasize practicality and is made of sturdy, durable canvas. Its main use is for daily shopping and garbage storage.

The pickup trucks are in blue, the organization’s signature color, with the organization’s logo on them. The pickup truck will carry and distribute organizational items and collect and transport waste.

Supervised by: Kasia Ilczyszyn
Outcome: Digital Mockups
Year: 2021