Bachelor of Collaborative Design Design MADA Now 2022

Indigo Ellison

The following is one of my design outcomes from this final year of my design degree. The project was surrounding the concept of 'instruction' and was a submission for my communication design unit in semester two. I aimed to instruct young adults, who had just, or are just about to finish high school, about what they should do as their 'next step'. The outcome was an app which could be downloaded on their phones and used overseas as a 'how to guide' on international travel; however, it was mainly based in France. I drew inspiration and content from my personal experiences of after-school travel during my time as a language assistant in France for three months.

'The Next Step - 'Click Through''

The final outcome was shown through 'click through' video of the app that I made on figma. The video illustrates a couple of directions for which the user can navigate through the app. I aimed for the app to have all the information and more that these students would find in travel guide books such as LonelyPlanet, but be more accessible. As young adults have a growing reliance on their phones, it was logical to create an app. From locations for food and drink to attractions and a forum function, the app would have everything that a young person could need to survive their first overseas travel adventure in France.

View full video at www.youtube.com/watch?v=3bhj2adY85Y

The Next Step - 'Icons'

Each icon was hand-drawn to create consistency throughout the app. I wanted to juxtapose the 'rough' hand-drawn element of the imagery and graphics against the strict layout off the pages which followed a grid. Although I wanted to app to be fun and approachable to the target audience - one of the main goals was to ensure that it was easy to navigate and approachable for the target audience.

The Next Step - 'Paris'

This is one of the many background images used on the app pages. They were all hand-illustrated and used a strict colour palette of blues, white, black and pink. The colour choice was a slight homage to the colours used on the French flag - blue, white and red. The background images all show the character 'Pierre', who consistently is shown throughout the app. The inspiration for 'Pierre the Frenchman' was the use of the character in the language app, Duolingo, as a tool to engage the audience. He is shown in iconic/stereotypical places doing different activities.

This image is shown on the home screen.

The Next Step - 'Bakery'

A background illustration shown on the 'food' screen. Each illustration is curated to match the prompts on the screen to help the user navigate their way through the app. Food is one of the biggest attractions in France, with the wide range of pastries and meals that is widely celebrated. This page would be to help the user find the perfect place for them based on their chosen requirements.

The Next Step - 'Buttons'

This image shows the another style of button which was used. This type was used for the category pages and illustrated the different places that the app was suggested in a preview. It follows the same artistic style and added to the hand-drawn aesthetic used throughout the app. The clean, sans serif typeface was used throughout, and add an element of structure in combination with the linear, rectangular forms. The font used was 'Avenir Next.'

The Next Step - 'Cabaret'

The final image is an illustration used on the 'Connect' page. In this section, users can ask the app, as well as other users various questions that they may have or contribute their experiences to different topics - such as 'booking show at the Moulin Rouge' or 'cheap accommodation'. This page uses the same stylistic elements used throughout the app.
This illustration shows the same character, 'Pierre', at an iconic French attraction to give the users an idea of what they could do but also to make the app more approachable/recognisable as it features iconic sites and attractions that they would have heard about prior to their travels.

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