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Monash Art, Design and Architecture Student Exhibition 2022

Blaire Lam

Hello! My name is Blaire. I'm passionate about creating thoughtful design and bringing positive impact through my design direction. I have a particular interest in illustration, identity design and also typography. The project "WATCH OUT!" is related to the hidden camera and privacy issue in society. More hidden cameras have reportedly been found in private areas, which infringe the safety and privacy of the community. Due to the insufficient cognition about hidden camera issue, my campaign is to increase the public awareness of the hidden camera issue.

WATCH OUT! - Hidden Camera & Privacy Poster Series

A series of poster campaign for "WATCH OUT!" is designed to engage the target audience who does not have time to get know about the hidden camera issue through TV and documentaries. The poster series would place in different public transport spots, such as train stations, tram stops and bus stops. The QR codes in the posters would link the target audience to the social media platform of "WATCH OUT!".

WATCH OUT! - Hidden Camera & Privacy Poster Series

A series of poster campaign for "WATCH OUT!" is designed to engage the target audience who does not have time to get know about the hidden camera issue through TV and documentaries. The poster series would place in different public transport spots, such as train stations, tram stops and bus stops. The QR codes in the posters would link the target audience to the social media platform of "WATCH OUT!".

WATCH OUT! - Instagram

The Instagram of "WATCH OUT!" would provide the general information that is related to hidden camera and privacy issue. Audience can visit the instagram account by scanning the QR codes on the poster series. Social media platform is used to reach the audience in a fast, effective and convenient way.

WATCH OUT! - Sticker Campaign

Sticker campaign is created to catch peoples' attention about the hidden camera issue in public space by using vibrant and bold colours. Audience can capture the stickers in public and share their thoughts and reflection about the issue to "WATCH OUT!" Instagram. The campaign can reach to a broader audience.

WATCH OUT! - Sticker Campaign in Public Space

Sticker campaign is created to catch peoples' attention about the hidden camera issue in public space by using vibrant and bold colours. Audience can capture the stickers in public and share their thoughts and reflection about the issue to "WATCH OUT!" Instagram. The campaign can reach to a broader audience.

WATCH OUT! - Sticker Campaign in Public Space

Sticker campaign is created to catch peoples' attention about the hidden camera issue in public space by using vibrant and bold colours. Audience can capture the stickers in public and share their thoughts and reflection about the issue to "WATCH OUT!" Instagram. The campaign can reach to a broader audience.

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