I chose to research safe injecting rooms because I think it is a topic that not many people are educated on. There is quite a lot in the news about it but people are very quick to make assumptions without understanding the facts and reasoning behind the implementation of these rooms.
My idea behind my campaign was to educate people about the benefits of safe injecting rooms, whilst addressing the issue of it always being someone else’s problem. My aim to force people to realise that drug use is not a problem that is isolated to one suburb, instead is prevalent in all areas.
Safe Injecting Rooms Mural
This mural is designed for people to engage with and colour in. It asks people where they believe safe injecting rooms are needed. The idea behind this is to show people that everyone thinks there are different areas that they are needed, and hopefully the whole wall is filled with coloured in suburbs. This will highlight that drug use is not isolated to one area and many people believe there are many more suburbs that would benefit from having a safe injecting room.
Ignorance is NOT bliss poster series
These posters aim to educate people and encourage them to be more conscious of the topic of drug use and safe injecting rooms. The statistic about ambulance call outs is very surprising to most people and highlights the positive impact safe injecting rooms is having on the healthcare system, alleviating pressure. The other two posters address the issue of people turning a blind eye and pretending like drug use is not an issue, particularly in their neighbourhood. The reality is that drug use is everywhere and whilst in some areas it may be more prevalent than others, it exists everywhere. The posters aim to get the conversation going around safe injecting rooms and bring light to the topic.
Pamphlet about Safe Injecting Rooms
This pamphlet has been designed to educate people about the benefits of safe injecting rooms and the positive impact they have had on the community and people’s lives, since it opened in Richmond. Many people are unaware of what goes on in safe injecting rooms and therefore do not realise the impact and number of lives they have saved. Education is the first step to gaining more support behind safe injecting rooms and getting the conversation started about introducing more of them around Melbourne.
Pamphlet about Safe Injecting Rooms
Safe Injecting Rooms Social Media Campaign
Social media is a huge marketing tool and one of the best ways to spread a message these days. The posts I designed each have different facts on them about safe injecting rooms and the positive impact they are having on the community. I learned through my research how little people knew about safe injecting rooms and how much they have changed people’s lives. The aim through these posts is to spread the message about safe injecting rooms and educate through bold statements and strong colours, and hopefully the message spreads quickly.
Design Research Kit Safe Injecting Rooms
This shows a snapshot of my research kit that I used to gather information about safe injecting rooms. The kit consisted of a series of questions, gathering information about age and suburb, as well as stance towards safe injecting rooms. The kit also included a quiz about safe injecting rooms and also provided answers, to educate people. It revealed how little people knew about safe injecting rooms. It also showed that whilst many people supported the concept of safe injecting rooms, they would not want one in their neighbourhood. This formed the foundation of my campaign being that drug use is not someone else’s issue needs to be addressed through education.
Isabella Smorgon, Safe Injecting Rooms Mural
Isabella Smorgon, Ignorance is NOT bliss poster series
Isabella Smorgon, Pamphlet about Safe Injecting Rooms
Isabella Smorgon, Pamphlet about Safe Injecting Rooms
Isabella Smorgon, Safe Injecting Rooms Social Media Campaign
Isabella Smorgon, Design Research Kit Safe Injecting Rooms
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