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Monash Art, Design and Architecture Student Exhibition 2022

Jing Qian

Hello, I'm Jing and I'm a multi-disciplinary, deadline-driven graphic designer focused on overseeing projects from concept through final delivery. This campaign is about removing the stigma of using psychedelics to treat mental illness. I was inspired by the documentary called how to change your mind. It was about leading people to change the stereotypes about psychedelics through scientific experiments. Lots of people are suffering from mental sickness and some of them are scared of asking for help. Why should we be ashamed of using something that could actually make us feel better.

posters

It’s a series of slogans I mainly use for the campaign. They’re mainly black and white because it’s a serious and sensitive topic. The posters are mainly put in clinics because the target audiences are patients. The website is at the bottom if audiences want more information

tote bag1

Each tote bag has different slogans on the front side. Logo and website are on the back side. They’re made of eco-friendly materials.

tote bag2

tote bag3

website1

The slogans are on the website homepage, if you scroll down they’ll grow. Click the arrow to see different pages.

website2

People can know more about who started the campaign and how does this work on the website.

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