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Monash Art, Design and Architecture Student Exhibition 2022

Jingyi Xu

A Melbourne based graphic designer and a recent
MADA graduate. My interests include brand identity, graphic design and publication design.

Balance Expectations Campaign Poster

Activation project poster design. Influenced by parental influence and the role it plays in the decision making process. The Balance Expectations Campaign is directed towards Year 12 students completing high school who may be confused about where they would like to go next. It aims to encourage students to find a balance in the expectations set by their parents and themselves, and to keep an open mind when it comes to their post-school decisions.

Balance Expectations Campaign Poster

Balance Expectations Campaign Social Posts

Balance Expectations Campaign DRK

Interactive Design Research Kit regarding parental influence were handed out to participants who are mainly university students. Questions asked participants to reflect on the influence their parents have had on them and compare who their parents what them to become versus who they want to become.

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