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Monash Art, Design and Architecture Student Exhibition 2022

Joanna Soetanto

Hi! My name is Joanna. I am a Melbourne-based graphic designer from Indonesia, specialising in motion design. My Activation campaign is about raising awareness about fast fashion, through a hypothetical organisation called 'Love Fashion Not Waste'. The project's primary outcome is an educational video on fast fashion, hoping to catch the audience's attention with the brightly coloured palette and friendly design. After doing this project, it became my motivation to utilise my design skills for a meaningful cause.

Love Fashion Not Waste

Showing the branding of the hypothetical organisation 'Love Fashion Not Waste'. The name was chosen in order to appeal to a fashion-loving audience who are environmentally conscious. Its slogan 'Fight the Waste' is a call to action for the audience to partake in the activities to combat fashion waste and fast fashion.

What is Fast Fashion?

Impacts of Fast Fashion

What We Can Do

Design Research Kit

Used to conduct research on participants about their fast fashion awareness.

Design Research Findings Poster

An infographic poster based on the results of the Design Research Kit.

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