Bachelor of Communication Design Design MADA Now 2022

Kirsty Trinh

kirstytrinh.github.io/kirstytrinh↗

Hello, my name is Kirsty. I am a Design and Business student. My project is on Imposter Syndrome as many people experience it unknowingly. The purpose of my campaign is to raise awareness of imposter syndrome and to reassure those who are experiencing it that they are not alone. Through my research I discorved majority of those affected are young adults who work in a competitve workplace. Hence the intended audience are workers which is why the billboards are situated in the city roads, streets and train station so that people can view them on their route to and from work.

'Imposter Syndrome'

My primary campaign is a motion advertisement that shows the cognitive process of a person with imposter syndrome when they are given a task by their management. The fact that the ball starts off large before gradually shrinking shows how exhausted and worn out the individual are. The last scene, shows the the ball become big but not as big as the first scene because they pretend that everything is fine.

View full video at www.youtube.com/watch?v=YvYv2yW4d6I

Design Research Kit

My design research kit is an a5 booklet where I began by asking straightforward questions about imposter syndrome. Then the following activities were creative prompts where the participants were given stickers to portray their emotions of proud, confidence, and anxiety. There were also drawing exercises where I asked them to depict a time when they self-doubt and accomplished along with a description of how they felt on the bottom.

Animation in the office

The animation is displayed at the office, so workers passing by will stop and watch, feeling uplifted by the encouraging quote at the end.

Motivational Poster & Animation

The animation and motivating quote are displayed on a giant billboard building, so that workers passing by will stop and watch the animation. The goal is to capture the attention of the audience and to brighten their day.

Motivational Poster

The first supporting product for my campaign is a landscape billboard motivational poster that, when people pass it while feeling down, will inspire them.

Interactive Poster

The second supporting product is an interactive poster whiteboard that is situated near the elevators, where employees pass by it every day. There are two instructions on this interactive poster: “Place the sticker next to the emotion you are feeling” and “Write something motivational to brighten someone’s day.” The board will be covered in stickers of various colours and inspirational phrases to create a lovely mural.

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